Douglas D'Souza
Mar 53 min read
Rebranding Sports Franchises and the Changing Identity of Teams
Sports teams are more than groups of players. They represent cities, traditions, and loyal communities. Over time, however, many franchises decide to change their identity. This process is known as rebranding. It may involve a new logo, new colours, or even a new team name. Rebranding often sparks debate among fans. Some welcome a modern image. Others feel attached to the old identity. Sports history shows that both reactions are common. The process becomes a mix of marketing




